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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)
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Manufacturer: Pear Press
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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) Features

ISBN13: 9780979777707
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
 

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Additional Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) Information

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains?

In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.

Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.

You will discover how:

- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn

In the end, you'll understand how your brain really works--and how to get the most out of it.

About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.

 

What Customers Say About Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD):

He lacks the breadth and sophistication of a scientist deeply immersed in his field, and he lacks the depth and erudition of a writer immensely absorbed with his material. Some are controversial, and not at all practical. That may be true, but the point of schooling is to teach students to conform to the stringent unfairness and arbitrariness of society.

He summarizes the main points at the end of each chapter.Some of Mr. Medina would argue that's why he's such a great and popular teacher: he lacks the narrow-mindedness of a scientist and narcissism of a writer, and has genuine empathy and concern for his students, and that's why he's determined to bring neuroscience as clearly, as vividly, and as relevantly as possible into their lives. John Medina structures and writes his "Brain Rules" as though he were teaching a class. He divides his book into twelve chapters, and writes each chapter in a breezy, colloquial tone, and uses anecdotes now and then to maintain the reader's attention. To help students pay attention better (they lose focus after ten minutes of a lecture) and retain what they've learned better, Mr. For example, it's clear that every individual has a different brain structure and learn differently, and the idea of setting the same learning goals for every student is counter-productive and unfair.

Of course, Mr. And then there is an observation that is just plain nutty: smell helps people remember better, and so he suggests using perfume in an important class, using the perfume again as the students sleep and convert the class lecture from working memory into long-term memory, and then using perfume again to activate the students' memory. (The most interesting for me is how bilingual households should have different rooms for different cultures). Medina is undoubtedly a great and popular teacher, he's neither a great researcher nor a great writer. Medina advices reducing class time from 50 minutes to 20-30 minutes a class, repeating this class three times a day, and ending summer holidays. Unfortunately, while Mr. He makes each chapter interesting and memorable to the reader by suggesting, sometimes ironically and other times ridiculously, how the classroom and the office could be improved by applying certain principles from neuroscience.

This would be a cute experiment, but no classroom teacher or office manager would dare attempt it.There is a lot of interesting practical knowledge that readers can take away from this book. Some other observations are right, but it's unclear how to best implement them in practice. Media's 12 rules are obvious and well-known: the importance of incorporating exercise, play, and exploration into the classroom setting. From an education perspective, while this is not practical (teachers, students, and parents would all object violently), it does make a lot of sense: teach the basics, and make sure that students understand the basics.

While the text lacks formal references and notes, Medina exudes credibility. The takeaways for boosting the brain's potential, such as exercise, repeat to remember, ten minute attention spans, sleep, stimulate the visual senses, etc, are indeed valid.

The chapter summaries available on the website really suffice for the self-help reader.The verdict: Four stars as light and accessible reading on molecular biology, but two stars as self-improvement because of the dearth of applied information. Yet they are also common-sense, and should not require reading 300 pages to ascertain.

"Brain Rules" provides layman commentary on the latest neurological research and theories for improving cognitive and intellectual performance. Self-help readers are more concerned about the "what" than the "how", and the author spends most of his energy on the latter.

Get the book if you want science; go to the website if you want self-help. The author has a verbose but engaging style that explains the scientific rationale for his twelve "rules".

Furthermore, the book directs the reader to a really nice website, [.]., which has much supporting material.Unfortunately, as self-help, which is how the title presents the book, "Brain Rules" is less successful.

I was very impressed by the suggestions made in this book for the improvement of society in general, the academic community, and/or the business world. Although many of the things discussed in this book are expected or already known things, the author made a great job at explaining the science behind it, either by evolution or genetics arguments, and really explaining the PRACTICAL aspect of knowing this.

You have to read this if your profession requires that you make the most of your brain. But the book lightens up a bit with less punch but more good information. This book is great, it starts out strong with the basics "you gotta sleep, you gotta exercise". Those are great to hear and it's great to hear the rationale.

I question the need to include the graphic description. I question his editor's decision to allow that section. It's facile and lacking in substance. There must be less heinous research studies on stress. I returned the book and got my money back. He throws out a lot of ideas which sound like they came from research, but where are the references. I returned the book because of the horrifying introduction to a chapter on stress that detailed torture performed on dogs.

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